Challenge: Website Optimization
Client seeking to improve visibility and increase depth of website customer visits.
Solution: Provided robust website optimization report including content edits and recommendations for navigation and design changes.
“Initially, we believed that our website was in pretty good shape. To verify, we engaged Online Amplify to conduct a detailed analysis. Well, Nancy dug in and we were amazed at the level of detail provided in her recommendations. Everything from keyword suggestions, to modified copy, to page formatting. Very comprehensive and very useful. We are still in the process of updating our site with her recommendations. Clearly money well spent.”
~ Glen Coleman, President and CEO, Sonoma Orthopedic Products
Challenge: Social Media/Visibility
Needed to build brand recognition and visibility
Solution: Maintained active presence on social media, connected and shared relevant content with target clients, socialized blog and email newsletter content in appropriate forums, publicized workshops.
“Nancy is one of the highest caliber professionals with whom I have ever worked. Her technical savvy, attention to detail, advanced knowledge of social media networking, e-newsletter content and delivery, and blogging skills are all exceptional. She has a unique ability to be a business owner’s “eyes and ears” –finding new opportunities for increased visibility on a consistent basis.”
~ Gail Kauranen Jones, President, SupportMatters
Challenge: Usability
New website design in development, requested usability review.
Solution: Provided usability assessment via audio and video recording of mouse movements and written report.
“She gives excellent feedback. Very verbal and great, smart suggestions… she helped us out a lot. Excellent, honest, vocal reviewer.”
~ Client, UserTesting.com
Challenge: eCommerce
Amazon Pro Merchant online store needed more robust product portfolio.
Solution: Sourced new upscale culinary vendors and negotiated individual eCommerce agreements to address product cost, pricing, shipping, order fulfillment terms, and more. Uploaded product listings to online store, created merchandising promotions. Increased the store’s available product portfolio by >500%.
“Self-directed and results-oriented. A great person to work with.”
~ Michael Wheeler, Founder, Media Spoon LLC
Challenge: New Website/Content Creation/Website Architecture
New business launching website, needed navigation architecture, project management, content creation.
Solution: Designed website architecture, directed and managed developer to keep project on track, created over 20 pages of content.
“The best business decision that I could possibly have made – hiring Online Amplify. Nancy’s detailed, personable approach efficiently organized the entire process from start to finish, covering categories I didn’t even know were options! Her strategy was clear and concise, her action-plan intuitive and organized. I had a vision, but never thought I’d get there – the journey was made possible by Nancy! Her expertise, guidance and encouragement proved invaluable. If you are headed online, bring Nancy with you!”
~ Doreen Dove, Founder & Chief Stylist, The Organized Wardrobe
Challenge: Marketing
Culinary-focused social network and magazine needed to increase community participation to build authority and brand.
Solution: Created integrated marketing campaigns using social network, blog, and social media. Seeded content on social network, participated on industry blogs and sites. Maintained social media accounts, repurposed content on relevant sites and forums.
“Talk about thorough. Nancy will drill down until she finds what’s needed and then build the proper answer. Details, organization, action plans. She can see both the larger picture and micro view.”
~ Michael Wheeler, Founder, Media Spoon LLC
Challenge: Click-to-Chat
Requested assessment of effectiveness of click to chat application.
Solution: Analyzed website metrics, chat scripts, and customer exit surveys to identify trends and opportunities for improvements.
“She was instrumental in analyzing web metrics from our online click to chat application to assess trends and provide solutions to improve online performance. Nancy partnered with our sales centers to evaluate chat agents’ interactions with customers, reviewed exit survey ratings and recommended actions to optimize agent effectiveness.”
~ Laura Cole, Specialist, Verizon Communications
Challenge: Website Optimization
Client seeking improved online presence to present more credible image.
Solution: Provided website recommendations relating to navigation, content, layout and design,and usability, to enhance SEO and present a more credible image.
“Nancy is a rock star in her field of helping enhance your online presence! Her help with SEO and guidance with the development of my new website will assure that it is a marketing tool that will reach and bring in many new clients.”
~ Denyne Sanville, Founder, Denyne Designs